by Reflection on 2023 and look towards 2024 in Figallo
Over the course of 2023, Figallo stands out as a business entity in constant evolution, with a mentality of continuous improvement and driven by access to knowledge, technology, and a senior team with extensive network agency experience. We seek to compete effectively in the field of advertising and public relations, demonstrating an ability to adapt to changing market dynamics. Our “beta phase” approach and willingness to leave the comfort zone reflect a constant commitment to innovation and growth, adding, with ideas, to the business, the brand, and the book it generates for everyone involved in the process. of the Bell.
Looking to 2024, Figallo projects an expansion that will intensify, as the strategic partnership with Constellation Brands, which spans five continents, reflects the search for new ways of operating and generating ideas beyond national borders. In this context, Figallo is emerging as an entity that is not limited only to competing locally, but aspires to become a business tool with global projection.
The Partnership with Constellation Network
Our link with Constellation Network was born from the need to expand our service capacity globally, especially in the Latin market. This collaboration recalibrates our goals toward a broader, more collaborative vision.
What makes us different at Figallo
We go beyond advertising. With a disruptive perspective, we solve business problems through strategic creativity. What really sets us apart is how we integrate planning, creativity and public relations in an organic way, making our proposals stand out from the first moment. What makes us different is that we execute what we present in the pitch and good ideas, here, are not delegated to hands without passion.
The leadership team at Figallo
The management team is led by Vieri Figallo, Aldo Chávez, Paola López and Leonardo “Chino” Orozco, multidisciplinary talents who guide the internal teams. Together, we form a solid structure that drives transformative business and brand ideas.
Brands, clients and projects
Startups, fintechs, consumer brands, pharma, B2B, retail, marketplaces, our portfolio is diverse and gives us a broad perspective for a better understanding of business. Nearshoring opens doors to new markets, expanding our horizon of collaboration and development of new advertisers in Mexico.
We are working with brands such as Visit Mérida, being the public relations agency for the Mérida Carnival, Rascals and Friends, Lottoland, Ocean Spray, Italian embassy, Alessa, Reforma 222, Funeral Pet, Consejo de la Comunicación, among others. Additionally, we are in the process of pitching very interesting and attractive logos to capture our non-traditional vision of how to communicate.
Responding to current customer demands
Nowadays, speed is essential. We are excited to identify opportunities and also carry out actions with precision. In our approach, we build brands that authentically connect with the public. A clear example is our work with Laika, where we ventured beyond the conventional, executing a campaign that integrates public relations and social networks in an agile way days after Hurricane Otis in Acapulco. An idea at the service of society being aligned in its fields of communication.
The role of AI in Figallo
Artificial intelligence is a strategic ally that drives our creativity and analysis. The real opportunity lies in the ability of creatives to interpret, contextualize and add a human touch to the information provided by artificial intelligence. Although AI can offer data and patterns, creativity has the ability to generate impactful and sensitive ideas that come from the human mind. Combining the analytical power of artificial intelligence with human creativity allows for a more comprehensive and relevant approach to advertising that doesn’t look like advertising.
2023 Highlights and 2024 Projections
We are carrying out a pro bono campaign for Albergue San Cristóbal, a foundation dedicated to street dogs. We are actively seeking to stop the sale of animals on online platforms like Mercado Libre. This initiative is already underway and we are documenting every step, in hopes of achieving legislative change. One fact that has moved us is that 70% of the pets on the street were gifts, and we believe that this supports our mission of generating a positive impact on society.
In the online store category, we have faced reputation management challenges in crisis, as in the case of Dprisa. We are proud to say that we have turned negative news into positive content opportunities, clearing our client’s name. This experience has demonstrated our strategic ability to address difficult situations and transform them into positive narratives for your SEO, strengthening your image through a public relations strategy.
Vision and projects for 2024
Our goal is to strengthen our presence nationally and internationally, collaborating closely with Constellation Network to expand our reach and impact to have more regional pitch opportunities and have success stories in other markets.
Mexican creativity
From my perspective, I observe a landscape saturated with functional messages today, there is no constant creativity in the streets; Today clients ask for functional and operational campaigns, we need to know how to convey what drives all performance; the idea, what dresses the pattern, what the projection of a formula cannot read; If the ad is good or not, if people are going to like it. Strategic creativity achieves that intangible, that air that moves mills.
However, I maintain a firm belief in the potential of Mexican talent. I believe that it is the right time to embrace creativity not only in the advertising field, but as a comprehensive solution to business challenges. It is time to explore and find new paths, where creativity is not only a tool to communicate, but a driving force to innovate and solve the challenges we face in the business world, an unobjectionable tool in business.
The macro context in Mexico
Mexico is full of opportunities and challenges. Adapting to a more informed consumer and integrating new forms of communication will be key to the future of our industry. Today nearshoring is generating great benefits for Mexican companies, especially in the Bajío and Monterrey area; For us it means new advertisers.
It is important to pay attention to trends and adapt to changes in consumer behavior and the advertising industry. Mexican talent can play a key role in creating innovative and attractive campaigns, leading to a significant increase in advertising investment in the country.
Impact of the presidential elections
This year’s presidential elections mark a historic milestone and a starting point for Mexico, as we approach the election of the country’s first female president. This event not only captures our attention for its political significance, but also for its impact on the country. In front of the world. No matter which color wins, we will continue working and adapting. We hope that this electoral cycle will shape the investment dynamics in the country. Brands will have the great challenge of being relevant during the campaign season. Entertain the public in a way that is distinguished from the noise generated by political campaigns, without interrupting, but complementing people’s conversation.
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We deliver Love. Advertiser: Laika. Brand: Laika Campaign – We Deliver Love. Product: Pet Food Delivery. Advertising agency: Figallo. CEO: Vieri Figallo. Creative General Director: Aldo Chavez. Creative director: Leonardo Orozco. Account Director: Paola Lopez. Responsible for Client: Gabriel Leal. Audiovisual production: Doing. Film director: Diego Lopez. Post-production: It sounds logical. Agency Producer: Doing. Sound: It sounds logical. Planner: Thalia Rizo. Art director: Carlos Ferrer. Editor: Aaron Hernandez. Country: Mexico . Category: Institutional.
They Are Not A Toy. Advertiser: Funeral Pet. Brand: Funeral Pet Campaign – They Are Not A Toy. Product: Funeral home. Advertising agency: Figallo. CEO: Vieri Figallo. Creative General Director: Aldo Chavez. Creative director: Leonardo Orozco. Account Director: Paola Lopez. Responsible for Client: Alejandro García. Audiovisual production: Doing. Film director: Leonardo Orozco. Sound: It sounds logical. Planner: Thalia Rizo. Art director: Carlos Ferrer. Country: Mexico .
